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Pubcon 2015 Message to Marketers: Make Your Brand the Best Digital Personal Assistant

“We don’t go online. We live online.” –Joe Demike, Head of the Google CX Lab Consumers don’t spend all of their time on the web but certainly a lot of it. When they’re there, they have specific tasks to complete. As Joe Demike said at Pubcon 2015, customers go online to watch, know, find, and buy. Their options for accomplishing…

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guide to consumer decision journey

Guide to Consumer Decision Journey and the Search Cycle

Post #4 of our 4-part series on Audience Targeting With more customer data available to marketers than ever before, the real question is how to utilize the information for more effective marketing. Audience targeting, the process of using market segmentation and personas to understand and empathize with your customers in order to construct customized campaigns, is one excellent use of…

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Marketing Guide to Personas

Guide to Building Personas

Post #3 of our 4-part series on Audience Targeting Customers today are inundated with marketing messages, making it more important than ever to craft customized campaigns that speak to their specific needs. Audience targeting is an excellent way for marketers to utilize the abundance of user data available to gain actionable insights and create highly individualized campaigns. Building personas can…

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market segmentation in marketing

Guide to Market Segmentation

Post #2 of our 4-Part Series on Audience Targeting “Content is king” is a familiar phrase for those working in digital marketing, but the saying has also started to resonate outside of this realm. Last year, 93 percent of B2B marketers used content marketing, and 70 percent of organizations reported that they’re creating more content than they did in the…

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