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persona customized content

Why Craft Dynamic Personalized and Customized Content?

Estimated reading time: 6 minutes, 21 seconds. Personalization. Customization. You’re probably familiar with these industry buzzwords—but what’s behind them? Why are so many content marketers shifting their strategy toward such trends? Consider these statistics: 77% of consumers have chosen, paid more for, or recommended a brand that offers a personalized experience. 1 56% of...


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content marketing strategy

Content Marketing As Conversation

“In fact, the Internet itself is an example of an industry built by pure conversation.” –The Cluetrain Manifesto 1 The consumer landscape of the last couple centuries has been littered with loud, droning demands for customers’ attention, without much consideration for their needs. From the mass production of the Industrial Revolution to the broadcasting of the Advertising Age,...


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pinterest for business

Inspire a Lifestyle: When to Use Pinterest for Your Business

Estimated reading time: 4 minutes, 38 seconds. Social media has become a major part of digital marketing, with each social media network offering distinct avenues for organic storytelling. For small businesses, social media can be a very accessible form of marketing as it may drive traffic to their website and reach audiences relatively effortlessly, especially since people spend 28% of their...


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Innovation at Work: 5 Successful Pinterest Campaigns

Estimated reading time: 7 minutes, 6 seconds. Pinterest has become immensely popular among businesses because it’s relatively easy to engage audiences and increase brand presence. The platform has an inspirational theme, a user-friendly interface, a multitude of tracking tools, and a comparatively wealthy user base. We’ve highlighted some of the most creative and innovative branding...


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