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knowing your audience

What Tinder Can Teach Brands About Social Advertising

You wouldn’t chat up your boss about last night’s raging party, and boring a date with the intricacies of high finance would be out of the question. The same etiquette of social appropriateness applies to social marketing and advertising, where opportunities to engage—or alienate—your audience abound. If, like any savvy digital marketer, you’re targeting customers across their preferred...


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Pubcon 2015 Message to Marketers: Make Your Brand the Best Digital Personal Assistant

“We don’t go online. We live online.” –Joe Demike, Head of the Google CX Lab Consumers don’t spend all of their time on the web but certainly a lot of it. When they’re there, they have specific tasks to complete. As Joe Demike said at Pubcon 2015, customers go online to watch, know, find, and buy. Their options for accomplishing these tasks are greater than ever before. In the past,...


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guide to consumer decision journey

Guide to Consumer Decision Journey and the Search Cycle

Post #4 of our 4-part series on Audience Targeting With more customer data available to marketers than ever before, the real question is how to utilize the information for more effective marketing. Audience targeting, the process of using market segmentation and personas to understand and empathize with your customers in order to construct customized campaigns, is one excellent use of this...


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Marketing Guide to Personas

Guide to Building Personas

Post #3 of our 4-part series on Audience Targeting Customers today are inundated with marketing messages, making it more important than ever to craft customized campaigns that speak to their specific needs. Audience targeting is an excellent way for marketers to utilize the abundance of user data available to gain actionable insights and create highly individualized campaigns. Building personas...


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