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google search page

Optimizing Meta Descriptions for Google’s Longer Search Results Snippets

Google’s search engine results pages (SERPs) have got a new look—again. This time, however, website owners stand to benefit because the latest format gives more real estate to the organic results. On December 1, 2017, search industry vet and current public liaison for search at Google Danny Sullivan confirmed via Twitter that the company has officially increased the length of its search...


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google mobile first index

How to Prepare for Google’s Mobile-First Index

The search marketing industry may not have seen as many algorithmic changes as in 2016, but one trend has remained consistent throughout 2017 and will only become more important as we enter 2018: mobile search. Last year brought the mobile-friendly algorithm update, the expansion of Accelerated Mobile Pages, and the announcement that Google would shift to a mobile-first index. The company has...


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google amp news

Google to Require Canonical and AMP Content to Match

Starting February 1, 2018, Google will require parity between canonical and accelerated mobile pages (AMP) if publishers want their content to be served as AMP in mobile search results. This is to prevent publishers from using AMP “teaser pages,” incomplete pages that require users to click to the canonical page to access the full content. While AMP is not a ranking signal, having your...


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google audience targeting

3 New Ways to Engage with Your Audience via Google

Recent Google My Business Updates You May Not Have Heard About Customers have choices when it comes to selecting a local business and search is often their starting point: 82 percent of people use search engines for local information, and 70 percent view several businesses before opting for one. An appealing, informative Google My Business listing can not only help them find you in local...


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