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8 Search Marketing Strategy Tips for 2017

Planning your search marketing strategy for 2017? Well, looking to the past can often be helpful when preparing for the future—especially in an ever-changing industry like search. Let’s see how the major events of 2016 could shape your online strategy for the new year. Search Marketing Changes of 2016: Major Considerations 1. Google Mobile-Friendly Algorithm Update In May 2016,...


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Google Starts Shift to Mobile-First Indexing

We’ve known for a while now that more people search on mobile devices than on desktop computers. Always prioritizing user experience, Google has responded with the mobile-friendly algorithm, the expansion of Accelerated Mobile Pages, and now with a shift to primarily index mobile pages. The company announced last week that it has begun experimenting on a small scale a mobile-first index and...


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Real-Time Google Penguin Algorithm Update Announced

Google has finally confirmed the rollout of the latest Penguin update, “Penguin 4.0.” After much online chatter about the impending update in recent months, Google announced last week that the improved Penguin algorithm is on its way and will meet two popular webmaster requests: since the signal is now a core part of Google’s algorithm, it will refresh in real time, so webmasters who’ve...


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google mobile experience

Google Introducing Two Changes to Improve Mobile User Experience

Cluttered webpages and popup ads are irritating enough on a desktop, but they can be exasperating on a smartphone when you may have limited time to read a piece of content. Always striving to improve user experience, Google recently announced two changes to remove distractions from mobile search results and barriers to content on mobile pages. Both could have implications for your mobile website....


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