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google audience targeting

3 New Ways to Engage with Your Audience via Google

Recent Google My Business Updates You May Not Have Heard About Customers have choices when it comes to selecting a local business and search is often their starting point: 82 percent of people use search engines for local information, and 70 percent view several businesses before opting for one. An appealing, informative Google My Business listing can not only help them find you in local...


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persona customized content

Why Craft Dynamic Personalized and Customized Content?

Estimated reading time: 6 minutes, 21 seconds. Personalization. Customization. You’re probably familiar with these industry buzzwords—but what’s behind them? Why are so many content marketers shifting their strategy toward such trends? Consider these statistics: 77% of consumers have chosen, paid more for, or recommended a brand that offers a personalized experience. 1 56% of...


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content marketing strategy

Content Marketing As Conversation

“In fact, the Internet itself is an example of an industry built by pure conversation.” –The Cluetrain Manifesto 1 The consumer landscape of the last couple centuries has been littered with loud, droning demands for customers’ attention, without much consideration for their needs. From the mass production of the Industrial Revolution to the broadcasting of the Advertising Age,...


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pinterest for business

Inspire a Lifestyle: When to Use Pinterest for Your Business

Estimated reading time: 4 minutes, 38 seconds. Social media has become a major part of digital marketing, with each social media network offering distinct avenues for organic storytelling. For small businesses, social media can be a very accessible form of marketing as it may drive traffic to their website and reach audiences relatively effortlessly, especially since people spend 28% of their...


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