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instagram campaigns

Innovative Instagram Campaigns: 5 Brands to Watch

Lots of brands are implementing Instagram best practices and finding success on the platform, in fact, there’s great potential for social media success here. Instagram users interact with brands at a rate more than 4% higher than Facebook or Twitter users, which translates into 58 times more user engagement per follower than Facebook and 120 times more engagement per follower than Twitter. 1...


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pinterest on phone

9 Pinterest Marketing Tips to Connect with Your Audience

Estimated reading time: 4 minutes, 46 seconds. A successful online marketing strategy requires careful preparation—including social media marketing. Learn about Pinterest’s specific features and tools, so you can make the most out of your social media marketing campaign. We compiled nine tips that should help you stand out on Pinterest. Create an appealing pinboard: Since...


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instagram for business

Show Not Tell: When to Use Instagram for Your Business

Estimated reading time: 4 minutes, 31 seconds. Social media apps are an increasingly vital part of successful marketing campaigns—they can spread a brand’s message quickly and broadly. Now that more people are searching online on their smartphones than on their computers, reaching out via mobile apps that allow users to easily browse social media can be immensely effective. One of the...


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8 Search Marketing Strategy Tips for 2017

Planning your search marketing strategy for 2017? Well, looking to the past can often be helpful when preparing for the future—especially in an ever-changing industry like search. Let’s see how the major events of 2016 could shape your online strategy for the new year. Search Marketing Changes of 2016: Major Considerations 1. Google Mobile-Friendly Algorithm Update In May 2016,...


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