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content marketing conversation

Behind the Screens: Content Marketing as Conversation

Estimated reading time: 8 minutes, 42 seconds. Since the 1990s when the World Wide Web became a household term and millions of people began connecting in cyberspace, marketers and businesses have been constantly innovating and devising new ways to engage audiences online. Today, in a modern marketplace saturated with Facebook ads, pop-up ads, banners, and social messaging, it can feel...


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mobile-friendly-rankings

Mobile-Friendly Websites to Enjoy Rankings Boost

“Mobilegeddon”—spring 2015’s buzzword in the world of SEO and even mainstream news—made headlines again after Google’s latest mobile-friendly algorithm update was confirmed by the company last March. 1 Much of the ominous hype surrounding the initial roll out of the mobile-friendly algorithm in April 2015 was due to the fact that it would impact rankings for webpages: those “with...


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knowing your audience

What Tinder Can Teach Brands About Social Advertising

You wouldn’t chat up your boss about last night’s raging party, and boring a date with the intricacies of high finance would be out of the question. The same etiquette of social appropriateness applies to social marketing and advertising, where opportunities to engage—or alienate—your audience abound. If, like any savvy digital marketer, you’re targeting customers across their preferred...


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seo-savvy-pubcon-wrap-up

Pubcon 2015 Message to Marketers: Make Your Brand the Best Digital Personal Assistant

“We don’t go online. We live online.” –Joe Demike, Head of the Google CX Lab Consumers don’t spend all of their time on the web but certainly a lot of it. When they’re there, they have specific tasks to complete. As Joe Demike said at Pubcon 2015, customers go online to watch, know, find, and buy. Their options for accomplishing these tasks are greater than ever before. In the past,...


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