Mark Hawks

Google Plus Icon Twitter Icon Facebook Icon LinkedIn Icon

Internet marketing specialist and entrepreneur. I got started in Internet Marketing in 2003 while managing an online ecommerce website. SEO has evolved and should now be viewed as a universal approach to Internet Marketing that focuses on the overall digital marketing strategy not simply focused on rankings. I launched SEO Savvy with Jonathan Heinl and Jihan Lee in 2007 to offer high-quality SEO, PPC and Social Marketing Services to clients. I worked in the recording industry throughout the 90s and I am still passionate about new music.

persona customized content

Why Craft Dynamic Personalized and Customized Content?

by Mark Hawks June 14th, 2017

Estimated reading time: 6 minutes, 21 seconds. Personalization. Customization. You’re probably familiar with these industry buzzwords—but what’s behind them? Why are so many content marketers shifting their strategy toward such trends? Consider these statistics: 77% of consumers have chosen, paid more for, or recommended a brand that offers a personalized experience. 1 56% of marketers believe […] Read This Post
content marketing strategy

Content Marketing As Conversation

by Mark Hawks June 8th, 2017

“In fact, the Internet itself is an example of an industry built by pure conversation.” –The Cluetrain Manifesto 1 The consumer landscape of the last couple centuries has been littered with loud, droning demands for customers’ attention, without much consideration for their needs. From the mass production of the Industrial Revolution to the broadcasting of […]

Read This Post

Guide to Consumer Decision Journey and the Search Cycle

by Mark Hawks September 24th, 2015

Post #4 of our 4-part series on Audience Targeting With more customer data available to marketers than ever before, the real question is how to utilize the information for more effective marketing. Audience targeting, the process of using market segmentation and personas to understand and empathize with your customers in order to construct customized campaigns, […]

Read This Post
Marketing Guide to Personas

Guide to Building Personas

by Mark Hawks September 17th, 2015

Post #3 of our 4-part series on Audience Targeting Customers today are inundated with marketing messages, making it more important than ever to craft customized campaigns that speak to their specific needs. Audience targeting is an excellent way for marketers to utilize the abundance of user data available to gain actionable insights and create highly […]

Read This Post

Work With SEO Savvy Today

Learn more about how our customized digital marketing solutions can boost your organic traffic.