Mobile-Friendly Websites to Enjoy Rankings Boost

by Auroriele Hans May 30th, 2016

“Mobilegeddon”—spring 2015’s buzzword in the world of SEO and even mainstream news—made headlines again after Google’s latest mobile-friendly algorithm update was confirmed by the company last March. 1

Much of the ominous hype surrounding the initial roll out of the mobile-friendly algorithm in April 2015 was due to the fact that it would impact rankings for webpages: those “with large text, easily clickable links, and optimized sizes that fit the smaller screen of a smartphone” would be promoted in the mobile SERPs and those that were not would suffer demotion, which is essentially what happened.

Thanks to the May 2016 update, websites that have recently converted to a mobile-friendly format may enjoy a rankings boost as they climb above desktop stalwarts.

Why Go Mobile Friendly?

The initial mobile-friendly algorithm update and this latest one are not simply arbitrary measures by Google to make the coveted page one rankings on smartphone searches even more seemingly unattainable. Far from it—as with many of Google’s algorithmic changes, this one reflects the company’s commitment to accommodating user behavior and preferences.

With mobile searches eclipsing desktop for some time now, it makes sense that Google would strive to deliver the best user experience on smartphones by returning pages optimized for them before ones that aren’t—ones that leave users frustrated.

It’s Never Too Late to Change

As long as searchers prefer to find the nearest pizza parlor or shoe repair shop via their smartphones, Google will likely continue to cater to them by improving its mobile-friendly algorithm update.

If you haven’t already, it’s not too late to make your website mobile-friendly and reap the ranking benefits, especially since the algorithm update is being implemented in real time—it’s just a matter of how quickly Google crawls your pages.

Google even offers resources to make the change, including mobile guidelines and a mobile friendly tool to check how your site fairs.

Digital marketers must balance the demands of search engines and users to be successful, and in this case, making your site mobile-friendly could just please both.

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How to Use Google Authorship for Better Online Marketing

by SEO Savvy July 8th, 2014

Google is on a mission to discover the best content on the web that’s been created by true subject matter authorities. Brands can leverage content marketing to increase brand recognition in online search, delivering the right content, at the right time, to the right customer. One possible solution for this is Google Authorship.

What exactly is Google Authorship? It’s more than a byline; it’s one of the fastest ways for companies to increase traffic to their site, increase click-thru rates, build brand awareness, and improve lead generation. It’s also part of Google’s ongoing push to eliminate duplicate or spam content while pushing its search algorithm to become more social media oriented. Google Authorship increases credibility, which is key to landing more clicks. In fact, Google Authorship can increase click-thru-rates from 30% to a whopping 150%, according to Internet Marketing Incorporated.

While 65% of companies say they are actively incorporating Google Authorship into their current content marketing strategy – according to CopyPress – many of these same companies are unsure how to go about using the service to its full potential. Here’s are our suggestions:

#1: Google Authorship is your “digital signature.”



Google Authorship is a way for Google to show the author of the content in question next to his/her content in search results. Rather than just showing the article title, the search results will also show the author’s name and link to his or her Google+ profile. Google used to also display photos, but they’ve recently done away with this. Google Authorship also includes the number of G+ circles the author is in along with a link to more search results for the Author.

Knowing this, you should be utilizing your Google+ profile, if only to boost your credibility. While it may not seem like a good use of your time to interact on here when you could be reaching more users on Facebook and Twitter, keep in mind that Google+ is the fifth most popular social media site at present, and the benefits related to Google Authorship are worth a little bit of time each week. At the very least, make sure your profile is up-to-date, including your most recent information, and showcases you as a professional.

#2: Your Author Rank may impact the placement of your content in search results.

While Google has yet to formally make a statement on the specific role of Author Rank, we know that the more social activity your articles receive (i.e., the more re-shares, clicks and +1s), the more of an authority you will be seen as. Other factors that can impact Author Rank may include engagement on G+, authority on other platforms, comments, and inbound links. Most critically, Author Rank allows Google to remember the authority and credibility that you have built as an author, which is separate from the authority of a personal blog or company website.

Bottom line: Google Authorship can help your business supercharge its content marketing strategy. To do this, remember that Google Authorship is all about building credibility through relationships. Become a thought leader by harnessing your company’s internal knowledge and putting a face and a name to this knowledge.

5 Ways to Write For Your Audience

by SEO Savvy June 10th, 2014

Humans resonate with, respond to, and act based on the emotions they feel. When someone visits your website, you’ll want them to be able to answer the following questions in the affirmative:

  • Do I feel a connection to this business?
  • Do I see or hear another person there?
  • Do I connect with the user experience?
  • Do I know, at first glance, that my needs are being met?

Visitors make quick decisions as to whether to stay on the site, or to continue through their search results. Your website’s look and feel should offer them what they want in an easy-to-navigate and attractive package. Google knows this, and has evolved to the point where they can start to determine whether the content has been written for a person, or simply to rank high by an algorithm’s standards.

How do you make your website both Google AND user-friendly? Here are five tips to create content that your audience connects with, and that is optimized for search.

1. Use their language

If you look at keyword research, you’ll notice that the phrases people type in search engines often sound unnatural. Instead of attempting to use this exact language in your content in order to rank high for those searches, use them as guidelines. These are the topics people are searching for, and you should write your content as if you were sitting across a coffee table chatting with your customer face-to-face. In other words: don’t stuff or inject a keyword or phrase if it doesn’t seem natural.

2. Be conversational

In that same vein, make your website conversational and easy to read. People buy from other people, not from machines. Start the conversation naturally on your website to make people want to click further and learn more about what you do. As a bonus, when they click further, search engines will notice and will reward you for keeping the interest of your visitors. Just as there is a natural progression from one topic to another in your verbal conversations, so should there be from one blog post to another on your website.

3. Solve your customer’s problem

This is Sales 101. People don’t like to be sold to, but they love to find out how they can work with people like you to solve a problem. Again, starting a conversation will show how you can be helpful, and why you should be in their life. They’ll be more likely to buy from you when they can visualize how you’ll make their life better. Offer solutions by giving examples they can relate to, and by connecting with your customers.

4. Answer questions

As any skilled salesperson will tell you, questions are just objections to buying. On your website, you can’t be there to answer their objections in the same way you can be in person. In addition to an FAQ, you can use your content to answer questions you may anticipate your audience asking. Should industry changes arise, or important news occur, this is something you’ll want to address. An example might be if you were an internet security company, you would address the recent Heartbleed bug with a post that gives your users answers regarding what Heartbleed is, what they should do to protect their information, and how you can help them.

5. Show a little personality

When writing, let your personality shine through in your first draft, and then go back through and edit out any fluff. Stop worrying about whether that unnatural keyword is incorporated into your heading, sub-heading, and copy. Instead, write with spunk and give your audience something enjoyable to read. Think about what you would want to read if you were searching for information on the subject, and have someone else look at it to make sure that there aren’t any gaps in your information. Speak freely and naturally, and your readers will connect with you on a personal level.

The best way to write for both your audience and search engines is to ignore that algorithms and machines exist. Keep your content on point with a message your audience wants to hear, and search traffic will naturally follow.


7 Search Results In Google Will Help Brands

by Mark Hawks August 22nd, 2012

For years, search engine optimization companies, online marketing professionals and small business owners have worked to figure out exactly how to get the best rankings within Google search engine results. And for the longest time, people have been used to receive 10 organic results in Google search engine result pages, or SERPs, per keyword.  Last week, that number has dropped down to 7 results in Google SERPs and it appears that along with this change, it has become easier for one site to crowd the results, according to Search Engine Land.  7 results are mostly showing for brand name related searches at this point, which should delight those that have been hurt by negative reviews showing up in SERPs when doing a search for their name.

Notable Changes in SERPs in August 2012

  • The changes appear to have happened on or around August 16, when online chatter about the changes boosted dramatically. According to Search Engine Land, a simple search for eBay now brought up seven results instead of the traditional 10 SERPs.
  • Dr. Pete at SEOMoz has been tracking fluctuations in Google SERPs and upon hearing word of the changes, did a data sampling of many different SERPs. His findings concluded that about 20 percent of SERPs were below 10 results. The number had previously been 3-4 percent, and spiked dramatically the week of August 16.
  • It has not been determined if the SERP changes will be restricted to brands, as some SERPs of non-brand items and generic search terms are also displaying only 7 results. Search Engine Land noted that it does appear to be directly related to sitelinks, or the number of expanded links from one site that appear underneath a listing on the search result page.
  • Search Engine Land also notes that as the SERPs have decreased down to 7 results on the first page, there seems to be a simultaneous rise in all of those results coming from the same website. SEL states that it does appear to be related to the change, although they could not confirm it.

Google has previously stated that it intends to work on search results related to site links and site clustering, so one might assume that this change is related to those statements. Search Engine Land did contact Google for a response to the obvious data changes and appearance changes in regards to the SERPs. Google administrators said that it was indeed working on tweaking the way searchers see results, stating that the search engine giant is constantly looking for ways to improve results for viewers. Sometimes this means giving them a variety of different websites about a given topic, while other times it might mean giving searchers a deeper look into the specific topic they are looking at.

7 organic results for a brand search is a cleaner experience when Google can decipher the intent is indeed for that brand.  It doesn’t appear to have helped searches for those who have an exact match keyword domain name. We’ll see how this plays out.


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