This is a brief overview of the phases of search optimization and effective website marketing. We tailor optimization and marketing strategies for each client based on current website performance and client goals. See our SEO Philosophy. The typical timeline for a complete marketing strategy, all 5 phases, can be anywhere from 6-15 months. Which greatly depends on the size of the site, level of optimization and total work to be done.

Phase 1 - Analysis & Goals

 Establish website goals
 Define customer and target markets
 Analyze current website’s functionality and level of optimization
 Analyze on-page factors (URL, heirerarchy, structure, file names, titles, etc)
 Analyze off-page factors (Links, Indexing, etc)
 Analyze competition
 Content uniqueness

Phase 2 - Plan

 Keyword research
 Plan site structure and hierarchy
 Content direction for target market
 Value offered to customer
 Standout from competition

Phase 3 - Implementation

 Implementation – Optimize on-page factors
 Keyword targeting
 Unique, targeted content creation
 Search friendly web design
 Blog design and implementation
 Analytics implemented

Phase 4 - Marketing & Promotion

 Link Building
 Blog posts/articles
 Content Syndication
 PPC campaigns following best practices
 Building Customer Trust
 New marketing campaigns (using social media, blogs, video)

Phase 5 - Measuring Performance

 Analytics data analyzed
 Ranking and traffic reports
 Marketing adjustments

Building and creating new sections and products on a website would follow the structure laid out in phase 1, 2 and 3. Phases 4 and 5 would essentially be a continuous cycle. Marketing and measuring performance of a website will never cease.