At SEO Savvy, we offer a wide range of SEO Services. Most services are included in custom SEO packages that we develop for our clients based on the needs and goals of their website. On occasion we will work on these services as an a-la-carte service. However it has been our experience that most websites are not ready for just one aspect of SEO or marketing. Most of the time potential clients are in need of a combination of services based on the level or phase of "SEO friendliness" of their website. We prefer to take a holistic approach while working with our clients. There are many factors to search optimization and controlling each aspect is vital to the martketing success for our client. Please see our SEO philosophy to better understand how this helps the overall SEO success.

SEO Website Analysis

SEO site analysis is really the first place to start if you are interested in website optimization. A site analysis is an in-depth look at your existing website from an SEO and marketing perspective and it's footprint across the Internet. It helps us understand the level of optimization currently in place and how your website is performing. First we start with a discussion about your website, it’s goals, its demographic and its purpose. From there, we create the roadmap toward full optimization, which for SEO Savvy means that we provide a plan that supports the overall goal of the website through all aspects of search optimization and search marketing. It is important to note that each Site Analysis is highly personalized for each client. We do this with recommendations based on your website’s technology, design usability and customer friendliness, site architecture, keyword usage and targeting, your content, sales copy, graphics, use of images, color schemes, links that point to your domain, any optimization that is currently in place, basic competitive analysis and your Internet footprint.

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SEO Website Optimization

Website Optimization and Implementation is where we start putting the plan into action. This is quite possibly the most important part of your SEO success. Our Site Analysis creates the road map and will provide many recommendations that need to be implemented. At the optimization stage it is also important to expand beyond the site analysis and do in-depth keyword research and competitive analysis. This is the stage that most clients need help with implementation and prefer that we handle 100% of the work in order to make sure it is done with attention to detail. If you want us share the load with your in-house staff we are happy to project manage implementation. Depending on the size of your site and the amount of work to be done, this is probably the most time-consuming part of SEO, but also the most important. Implementation is where your site structure is created; site structure is not something that can be half way done, there are no cutting corners. Site structure builds the foundation that everything else will be built upon.

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Link Building Services

Link Building is one of the most important aspects of improving rankings, increasing traffic and becoming a trusted site. First and foremost you need a quality website that others will want to provide a link to. This is often an oversight for many websites. Once a website is ready for link building, it can be done through many avenues. At SEO Savvy our approach is to pursue links through all natural methods such as creating unique blog posts, content syndication, article distribution, press releases, creating unique video content, creating online tools that serve a purpose, find online resources that would make sense for your website to be a part of, selective valued directories, joining industry related organizations, providing some sort of value to online industry related communities, working with vendors if you are a distributor of products, and of course the old-fashioned approach of finding relevant websites that make sense to be a part of and asking for a link.

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SEO Friendly Web Design

Maybe you already have a website and need improvements or maybe you are you just getting started with your online business and need a website built. Either way we can plan, build or improve your website around the goals of your company. Most importantly any design work is done with search optimization in mind. Your website will be built and optimized for success. Many Web Designers do not know how to build a search engine optimized website. Their focus is the visual presentation and functionality of the website. We will take into consideration the factors that make a website search engine friendly. At SEO Savvy we have built websites that not only look good, but also search engine optimized. This is one of the best ways to implement an SEO strategy since it is thought about and planned as part of the design rather than a fix or afterthought.

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Content Development

Every project that we work on needs quality content to be created at some point. Unique content is vital to the success of your website. Your content will make you stand out from your competitors it gives your website a distinct voice. Customers respond to quality well written and insightful content. Then why do most people overlook this aspect? Because it is a time consuming task that most people don’t know how to manage. However if they knew it was vital to the level of their success, I don’t think they would overlook this aspect. There are many creative ways to create unique content and all of them involve someone actually writing insightful words that support a specific subject. Many times this can be project managed through a network of professional content writers that are paid per project.

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Blog Design, Implementation

Most websites will find value in implementing a company blog to communicate to their existing customers as well as for marketing to new customers. First it is important to consider the goals of the company to find out if a blog is a good idea for the website. Which in most cases it is. Blogs offer a great opportunity to get the company’s message out about their products or services. They also help build relevant content on a continuous basis that can augment search rankings. Blogs often feel more down to earth because they are considered to be an open diary or discussion by most. They often have a different style to the narrative and content. Customers respond to this type of discourse. Blogs are easy to set-up and install, but optimizing them takes a different set of knowledge. Blogs are not usually search optimized out of the box.

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Blog Management

Maybe you are new to the blogosphere, maybe you don’t know where to start or maybe you don’t have time to blog on a regular basis. Either way, we can put together a plan that will allow you to focus on running your business while we manage your blog. We can create regular blog posts for you about specific topics and market the blog posts for you. This can help with subject targeting which helps build content that is relevant to the desired keywords, products and services that the website is looking to rank for.

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Social Media Marketing Campaigns

How many times do you hear that you should be using Social Media networking for business? If done properly, Social Media networks can be a great way to attract attention to your products, company or industry. It is important that any Social Media Campaign provides value to the social network community. Sites like Digg, Delicious, You Tube, Reddit, StumbleUpon and others can be excellent sources of visitors with a marketing campaign that targets a specific audience and creates a “buzz”. These campaigns have the possibility to spread virally across different social media websites. The idea is to create unique and valuable articles or stories that would cater to the audience of these websites.

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Pay-Per-Click Marketing Management

PPC, or Pay per click marketing is an advertising model offered by each of the major search engines that allows websites to display specific ads in designated areas of search results based on the keywords that users type. PPC marketing is typically used for companies that are selling services or products. We have a set of best practices when it comes to PPC. We have found that buyers typically use different keywords at different stages in a purchase cycle. It is important to create advertisements that take into consideration potential buyers at each stage. The keywords, ad copy and landing page should all support each of these stages in order to yield the best results.

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Product Feed Optimization

Product Feed management,set-up and syndication for shopping sites: If your website sells products you should be submitting your products to Google product search and shopping comparison websites. We can help you get your product database set-up and optimized for each of the shopping websites.

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SEO Consulting

If you have specific questions about SEO or just want some advice as it relates specifically to your website, we can offer you consulting by the hour. We will spend time looking over your website giving you specific SEO advice and answering any questions you may have. Consulting is generally done over the phone and it is recommended that you record the conversation.

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