SEO Site Analysis

SEO site analysis is really the first place to start if you are interested in website optimization. A site analysis is an in-depth look at your existing website from an SEO and marketing perspective and it's footprint across the Internet. It helps us understand the level of optimization currently in place and how your website is performing. First we start with a discussion about your website, it’s goals, its demographic and its purpose. From there, we create the roadmap toward full optimization, which for SEO Savvy means that we provide a plan that supports the overall goal of the website through all aspects of search optimization and search marketing. It is important to note that each Site Analysis is highly personalized for each client. We do this with recommendations based on your website’s technology, design usability and customer friendliness, site architecture, keyword usage and targeting, your content, sales copy, graphics, use of images, color schemes, links that point to your domain, any optimization that is currently in place, basic competitive analysis. We will look at your website’s footprint across the Internet which helps us understand how the search engines perceive your website. We take a look at your competition and do basic level competitive analysis. We will document and analyze links (if any) that point to your website. We will look at the pages of your website that are indexed at Google, Yahoo, MSN and Ask and document how many are listed as well as analyze title tags, descriptions and page file names. We will analyze duplicate content issues and how to fix them, which is common for many websites. We will look at various on-page and off-page characteristics. We base our recommendations on years of experience and industry best practices. After the site analysis is complete you can use this road map to start implementing our ideas with the help of your in-house staff or the continued support of SEO Savvy.

Common On-Page Characteristics:

• Design Usability and Friendliness
• Site Architecture
• File names and URL search friendliness
• Crawlability, Spiderability
• Content and uniqueness
• Keyword usage
• Coding (header tags, text characteristics, alt attributes, code bloat, etc.)
• Page Titles
• Page Descriptions
• Image optimization
• Installing Analytics and tracking

Common Off-Page Characteristics:

• Indexed pages in search engines
• Links pointing toward the domain
• Duplicate content issues
• Use of paid marketing
• Social Media presence
• Use of Blog
• Use of press releases
• Competitive analysis.