Auroriele Hans

Auroriele focuses on content and social media campaign management, crafting and developing customized marketing messages that resonate with clients’ target audiences.

8 Search Marketing Strategy Tips for 2017

by Auroriele Hans February 2nd, 2017

Planning your search marketing strategy for 2017? Well, looking to the past can often be helpful when preparing for the future—especially in an ever-changing industry like search. Let’s see how the major events of 2016 could shape your online strategy for the new year. Search Marketing Changes of 2016: Major Considerations 1. Google Mobile-Friendly Algorithm […]

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Google Starts Shift to Mobile-First Indexing

by Auroriele Hans November 14th, 2016

We’ve known for a while now that more people search on mobile devices than on desktop computers. Always prioritizing user experience, Google has responded with the mobile-friendly algorithm, the expansion of Accelerated Mobile Pages, and now with a shift to primarily index mobile pages. The company announced last week that it has begun experimenting on […]

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google mobile experience

Google Introducing Two Changes to Improve Mobile User Experience

by Auroriele Hans September 8th, 2016

Cluttered webpages and popup ads are irritating enough on a desktop, but they can be exasperating on a smartphone when you may have limited time to read a piece of content. Always striving to improve user experience, Google recently announced two changes to remove distractions from mobile search results and barriers to content on mobile […]

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Google Now Using RankBrain for All Queries

by Auroriele Hans July 7th, 2016

“Machine learning is a core, transformative way by which we’re rethinking how we’re doing everything.” –Google CEO Sundar Pichai 1 Google’s machine learning artificial intelligence system, RankBrain, has gone from processing fifteen percent of searches last year to one hundred percent of searches currently. Active since April 2015, RankBrain is now considered the third most […]

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