Mark Hawks

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Internet marketing specialist and entrepreneur. I got started in Internet Marketing in 2003 while managing an online ecommerce website. SEO has evolved and should now be viewed as a universal approach to Internet Marketing that focuses on the overall digital marketing strategy not simply focused on rankings. I launched SEO Savvy with Jonathan Heinl and Jihan Lee in 2007 to offer high-quality SEO, PPC and Social Marketing Services to clients. I worked in the recording industry throughout the 90s and I am still passionate about new music.

google search page

Optimizing Meta Descriptions for Google’s Longer Search Results Snippets

by Mark Hawks January 9th, 2018

Google’s search engine results pages (SERPs) have got a new look—again. This time, however, website owners stand to benefit because the latest format gives more real estate to the organic results. On December 1, 2017, search industry vet and current public liaison for search at Google Danny Sullivan confirmed via Twitter that the company has […]

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Google to Require Canonical and AMP Content to Match

by Mark Hawks December 11th, 2017

Starting February 1, 2018, Google will require parity between canonical and accelerated mobile pages (AMP) if publishers want their content to be served as AMP in mobile search results. This is to prevent publishers from using AMP “teaser pages,” incomplete pages that require users to click to the canonical page to access the full content. […]

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persona customized content

Why Craft Dynamic Personalized and Customized Content?

by Mark Hawks June 14th, 2017

Estimated reading time: 6 minutes, 21 seconds. Personalization. Customization. You’re probably familiar with these industry buzzwords—but what’s behind them? Why are so many content marketers shifting their strategy toward such trends? Consider these statistics: 77% of consumers have chosen, paid more for, or recommended a brand that offers a personalized experience. 1 56% of marketers believe […] Read This Post
content marketing strategy

Content Marketing As Conversation

by Mark Hawks June 8th, 2017

“In fact, the Internet itself is an example of an industry built by pure conversation.” –The Cluetrain Manifesto 1 The consumer landscape of the last couple centuries has been littered with loud, droning demands for customers’ attention, without much consideration for their needs. From the mass production of the Industrial Revolution to the broadcasting of […]

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