by Melanie Wolske June 2nd, 2017
Estimated reading time: 4 minutes, 38 seconds. Social media has become a major part of digital marketing, with each social media network offering distinct avenues for organic storytelling. For small businesses, social media can be a very accessible form of marketing as it may drive traffic to their website and reach audiences relatively effortlessly, especially since […]
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by Melanie Wolske May 31st, 2017
Estimated reading time: 7 minutes, 6 seconds. Pinterest has become immensely popular among businesses because it’s relatively easy to engage audiences and increase brand presence. The platform has an inspirational theme, a user-friendly interface, a multitude of tracking tools, and a comparatively wealthy user base. We’ve highlighted some of the most creative and innovative branding strategies […]
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by Melanie Wolske May 29th, 2017
Each social media network has specific features that can propel a digital marketing campaign to success. Instagram especially has many business-friendly features and offers various opportunities to showcase your creativity. Yet, small businesses often find social platforms that aren’t Facebook too intimidating and shy away from niche networks like Instagram. The latter, however, can actually […]
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by Melanie Wolske May 26th, 2017
Lots of brands are implementing Instagram best practices and finding success on the platform, in fact, there’s great potential for social media success here. Instagram users interact with brands at a rate more than 4% higher than Facebook or Twitter users, which translates into 58 times more user engagement per follower than Facebook and 120 […]
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